Partida Tequila introduced today the Partida Margarita, a new expression of America's most popular cocktail. "We've tested the Partida Margarita with our key accounts, cocktail enthusiasts, leading cocktail experts and bartenders - everybody has loved it," said Gary Shansby, chairman and CEO of Partida Tequila. "They all agree that it's the best Margarita they've ever tasted."
Said Jacques Bezuidenhout, noted San Francisco-based mixologist, "Bartenders will love the fact that this cocktail is so delicious and easy to make: you just shake over ice, taste to preference - no garnish, no salt, just pure agave taste." Anthony Dias Blue, former wine and spirits editor of Bon Appetit Magazine and one of the most respected spirits authorities in the US, added, "The Agave Nectar Margarita has everything going for it: fewer calories and less alcohol than the traditional margarita, a great tequila base, and it's all natural."
"We expect the Agave Nectar Margarita to create a new generation of cocktail drinkers because it is all natural, lower in calories and alcohol, and most importantly delicious," said Mr. Shansby.
The agave nectar used in the cocktail is an organic, natural fructose sweetener extracted from the blue agave plant. Sweeter than sugar, with a lower glycemic index rating than sugar, honey or maple syrup, agave nectar is water soluble and readily dissolves in cold beverages so it blends effortlessly in cocktails.
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